The main focus of the exhibition was e-commerce as the fastest growing sales channel. The White Label World Expo hosted 200 e-commerce experts, focusing on online sales on Amazon, Ebay and other platforms, marketing and business services, international law, packaging and shipping. The Bulgarian Fashion Association met with representatives of Amazon, Ebay, Shopit, PPC Room, Simply VAT and others to discuss cooperation with them in connection with the online sales platform developed by the association.
Tanya Koicheva, Counsellor Economic and Commercial Affairs at the Bulgarian Embassy in London has expressed their support when she visited the booth of the Bulgarian Fashion Association, which was the only Bulgarian booth at the fair and met Silvia Kabaivanova and Dean Manev. Bulgarian Fashion Association received and invitation for the organization of a fashion show at the Bulgarian Embassy in London. Ms. Koicheva engaged to cooperate for the popularization of Bulgarian fashion at the fashion capital London.